82% of smartphone users rely on reviews and information posted online about a product before buying. This is one of the main reasons why most of the businesses intend to increase their digital marketing budget by more than 30% next year and beyond.

Due to increased reliance on internet, we are naturally conditioned to think that marketing messages must be put online to reach the target customers. Unknown to most business people is that digital marketing is not the be-all and end-all of advertising and marketing. Even though digital marketing must be involved in every stage of the buyer’s journey, so do traditional marketing strategies that a majority of the people have totally forgotten about.

If you want to win more customers and get ahead of the competition, start combining digital marketing and traditional marketing tactics. However, the two have to be well coordinated to deliver the expected results.

Here are five tips on how to leverage the potent power of traditional marketing with new innovations in the competitive and fast-paced digital marketing world.

Geo-targeting and Billboards

Billboards are a perfect choice for advertising products or services to specific markets. Research shows that they have the ability to connect with more than 90% of the population if strategically placed.

For many years, most small businesses could not leverage billboards due to the high cost. However, the digital marketing trends have led to a sharp drop in prices for the same level of exposure. To get most value for every dollar you spend, pair billboards with geo-targeted ads. That is, you display a banner ad in the driver’s smartphone whenever they pass for an extra kick to your marketing message.

Digital Content and Magazines

Print is dead, right? You are WRONG. The magazine industry is still going strong and has hundreds if not thousands of loyal consumers. You can leverage magazines when marketing to specific markets because they are ideally focussed on niche audiences.

Customers turn to magazines for their niche point, therefore, brands that partner with magazines often benefit from an increase in trust with the magazine readership. As you consider advertising on magazines, inquire about ways of reaching the magazine’s digital audience at the same time.

TV and Video Ads

While its tool that most of the millennials are doing away with cable, marketers do not have to make the choice between streaming and cable. This mainly applies to TV advertising that has become very cheap. Unknown to most consumers is that a huge number of consumers still watch news.

Carry out an extensive research to know what your target customers like and create a commercial ad that tells your story. A decent TV schedule will cost your around $5,000 per month and $10,000 - $25,000 to produce it. Do not let the figures scare you - it’s a great investment because you can reuse the content to create ads for other digital channels.

Radio and Streaming Ads

Radio stations are still making millions of dollars in revenue despite the digital explosion across the globe. You can get more exposure by investing in both online spots and broadcast. Go an extra mile and spend money on additional placement on YouTube, Spotify, and Pandora. You can use the spots to connect with more people through popular podcasts.

Final Thoughts

Combing traditional with modern digital marketing strategies will help your business get more value for money. Be sure to monitor the results to know if you are headed in the right direction.

Author's Bio: 

Kaleb Austin Biauce is working at https://mediaonemarketing.com.sg/