Are you planning to increase or decrease the digital spending this year? As per the experts, you need to be spending more time online and investing a small amount to give a boost to your business! Firstly, you must note that all your customers are lurking ONLINE. They are spending half their time on social media platforms such as Facebook and Instagram.

As a business owner, you do everything to make the website and social media profile attractive. It requires a lot of money, time and effort. Additionally, it is a possibility that you have hired a professional to take care of the online activities. The question is - How do you find out that all the strategies are working efficiently?

The answer is WEB ANALYTICS! The good news is that you can get help with web analytics from a number of digital agencies. The first thing you need to do is skim through the 5 convincing reasons to use web analytics.

#1 Giving a Quick Keyword Insight

Your mind thinks that the target audience is loving the content and the web design. Web analytics will give you proof of what keywords are driving the traffic to your site. This will help you to plan your next move!

It will also give you a sneak-peak into whether the visitors are new or returning.

#2 Understanding the Target Audience

Once you have a clear picture of which of the keywords work, it will help you to understand the target audience behavior. Who are they? How do they TRULY behave? What are they searching for? This allows you to do an enhanced and deeper keyword search.

#3 Finding out the Top Performers

It is possible that the traffic is coming from Facebook, Instagram or Quora. With web analytics, you can find out the top performers. This helps in making wise decisions. Once you have an idea about where the traffic is coming from, you will spend more time on that particular social media handle.

#4 Tracking the Loss

Why are you losing customers? Take a look at the bounce rate of your website. It is possible that the site loads slowly or the article is not informative or relevant for the target audience. There can be loopholes in the content or the performance of your site. You can improve these aspects and be back in business!

#5 Keeps you motivated

When you see the numbers increasing, it gives you an insight that you are on the right track. In business, motivation is key and it keeps you fresh! The numbers may fall or rise, but it will tell you a lot about life and business. You cannot let the falling numbers be a reason for depression because as a business owner, you have to think of strategies to increase it.

Takeaway Advice

Making informed decisions is possible with web analytics. As a social media influencer, business owner or even a blogger, it is important to take a good look at the insights. It will help you to embrace change and make progress.

Get some professional help to analyze how your website is performing!

Author's Bio: 

Pragnesh Patel is a Digital Marketing Consultant with more than 8 years of experience in SEO, SEM, SMO, blogging, etc having wide knowledge base into content marketing.