Imagine waking up one morning to find out that your website’s ranking have fallen considerably. While in most cases, you’d panic and blame your SEO planner, you need not be so stressed all the time.San Diego SEO experts suggest the following five reasons why your search engine rankings may be dropping and what should you do about it.

Penalty

If you notice a big drop in ranking overnight (i.e. your website has dropped by up to 20 positions on multiple keyword usage), you may have been penalized by the search engine. There are two types of penalties, namely algorithmic (automated) and manual (imposed by a Google employee).
Check your Google Webmaster Tools account to identify any algorithmic penalties. If you’ve been manually penalized, you will be notified. Accept the decision with calm and identify why you’re facing the penalty. Look for and remove any and all duplicate content and unnatural links.

On-Page Issues

On-Page issues can either lead to a massive decline in ranking or no growth in ranking at all. Even if you create high quality content, your ranking may fall due to on-page issues. One of the primary causes of this issue is bad internal linking.
Use HTML features to identify any problems related to tags or broken links on your website. PageSpeed Insights feature offers valuable information on all issues with your page and how to fix them. Always keep tracks on your website using GWT.

Outranking

Unlike other search engine ranking drops that occur suddenly, outranking process is slow and incurs only a marginal decline in your SEO. Whenever you see your competitors’ websites in the same position they were, but only your rank dropping, know that you’ve been outranked.
The only way to stay ahead of outranking is to continually analyze and monitor your competitors, especially their social media profiles. Keep a check on what they are up to. This way, you can also understand their link-building strategies.

Flux

Google flux is characterized by a slight or a massive drop in search engine rankings. This is one reason for SEO drop over which you have no control. Google fluxes are so unpredictable and volatile that there aren’t even any warning signs.
There is no prevention against Google flux. However, you need to regularly maintain and monitor your website to ensure that the flux does not damage your SEO. Make sure that there are no on-page issues, linking issues, competitor issues or any other updates on your website.

Algorithm Update

Like Google flux, algorithm update results in either a slight or a huge drop in SEO ratings. If you observe that your ranking is dropping rapidly, without any other reported issues, it may be due to the fact that Google algorithm is upgrading.

Monitor your SEO news sites to look for any news on a possible algorithm upgrade. Once you’ve determined an upgrade, make modifications to your website to ensure that your website remains safe from harm. When building your brand, try to be as organic as possible. Focus on your product, the community and any technical issues.

Author's Bio: 

Charles Atkin is a researcher and blogger with experience writing on multiple topics including SEO, AdWords, PPC, and more. He is currently writing for Saba SEO, a trusted San Diego SEO Company.