Content is no more the KING, it’s the KINGDOM. Content marketing will grow to approximately 40% more and be the most preferred way to connect with existing consumer or potential new users .

Across the world, Organization spends millions only to be at the TOP on a consumer brand recall, but we say “LETS TOUCH THEIR HEART, MIND IS TOO OCCUPIED”.The content strategy is extremely simple:


In todays era , we are talking to a very well –informed audience , so it becomes acutely imperative for organizations to create brand new content which benefits the consumer and build a strong connect .


Increases the brand recall – 60% of the marketers have experienced and strongly believe that personalized content produces higher engagement with the customer. It increases your brand recall and they engage with you personally
Quality of content – generating a good content is a skill and users like to read short and to the point content. Ongoing engagement level increases and its realized there is increase in traffic to your website which in turn increases sales and gives you the growth in your business.
Cheaper option to generate leads – Lot of people assume that its an expensive proposition but believe me, its not. Its much cheaper than traditional marketing tools used now a days. It’s one of the popular way to engage with your consumer .As per my research and searches, in fact it generates 3 times more leads.
Brand credibility & Trust – You can increase your brand credibility and trust on a consumer through the content marketing in which you would like to be perceived. What more can a brand ask for?
Increase your conversion rate – With the right content and skill, you will evaluate that the conversion rate are approximately 5X as compared to your competitor.
Email marketing – is one of the effective tools if made personalized for the subscriber or a new user. Its personal,targeted & is delivered to the customers inbox. It’s a cheap option and gives you great benefits
Increase traffic on website – If done well, with valuable content which is engaging, it will 7 times more traffic to your website than your competition.
Pop ups Vs Ad Blocker – When the rage of internet marketing started, we saw everything you searched on the net , had these pop ads on the sides or top or bottom. That was push marketing. Thinking of this irritates me even now . With advancement in technology pop ups and ads are being blocked by the user .So marketers have to look at various other options to increase the engagement with their customer. The recipe is “CONTENT “ & “CONTENT MARKETING”
We at Blogwalks build a content strategy and market it for you.

Author's Bio: 

A Marketing Professional for over 12 year working for leading media companies and start up world, today she is her own boss.She is qualified as a Post Graduate - International Business, Google Certified - Advanced Digital Marketing.Her experience lead her to create a content driven services platform providing client's one stop solution to "Create your Brand's Success story".