Today the business world is so competitive that it has become imperative for marketers to fiercely protect the support of customers and give importance to developing a long-term relationship with them. And for this, promotional products have always been a popular choice among marketers. We all probably have at least one promotional item in our office or at home. There is no denying the fact that we live in a digital era, and modern businesses require digital techniques to promote their brand. However, that doesn’t mean that companies should ignore the traditional marketing methods. In fact, including them will help them differentiate their businesses and making their brand memorable.
When it comes to promoting a brand through promotional products, personalized coffee mugs are the most demanded items. Why? Well, as per the NCA research, 64% of American adults consume coffee every day. FDA recommends that we keep our coffee intake at 400 mg/day or less, which is equivalent to 4 cups of coffee. It means that an average American drinks 3.1 cups of coffee per day. The data shows that coffee is the most popular drink among Americans. Moreover, for many people, a cup of coffee is not merely a beverage. It is a cup that brings a feeling of joy and relaxation.
Let’s take a look at some of the top benefits of using personalized coffee mugs for business promotion:

Mugs are Cost-Effective:
There are many ways to promote a business. Marketers can invest in online ads, email marketing, TV ads, etc. All these methods yield great results. However, the problem with these methods is they are quite expensive, and unfortunately, not every business has big marketing budgets. If your business also falls under this category, then promoting business with custom mugs can be an excellent option for you. The more quantity you buy, the lesser will be the price of the product.

Work as Business Cards:
You probably have noticed that many times, business cards get lost either on a sea of paper on desks or in handbags/wallets. Also, in many cases, where people are not interested in a brand, throw away the business card. Why invest money in business cards when promotional products can replace them? Yes, you can use custom mugs to display all the vital information just like business cards. The functional value of the product makes people keep it for a longer period. If, for instance, someone doesn’t like or need your custom product, then instead of throwing it, they can give it to someone else.

Generate Leads:
The success of every business depends on their leads. No leads mean no sales, and no sales mean no business! In today’s highly-competitive world, generating the right leads is not easy. But if you choose to promote your business by using promotional products, generating leads can be much easier. Here are some of the ways through which you can generate leads by using custom mugs:
Encourage your employees to use the custom mugs during client meetings.

People who provide additional information (other than their name, contact number, and email address) give them something extra with your promotional product. For example, with custom coffee mugs, you can provide them with a bag of quality coffee beans.

Send your loyal customers coffee mugs with a personalized theme. This will not only encourage them to stick to your brand but also sends out a message about how much you care for your customers.

Instant Brand Recognition:
Today, where the business world is flooded with thousands of businesses for every niche, brand recognition is everything. Marketers want people to recognize their brand instantly by just looking at their logos. For instance, when someone sees a double yellow arc, they immediately identify McDonald's – a fast-food chain. Similarly, people instantly recognize the popular short text sharing platform ‘Twitter’ by looking at a bluebird symbol. Building brand recognition is not easy. This is where promotional items come into the picture. When you give a free gift to potential customers, it not only excites them but also makes them remember your brand for a longer period. Coffee drinkers enjoy collecting different coffee mugs. Every time they brew up a hot beverage, it will remind them of your brand. Statistics also show that 9 out of 10 individuals remember a brand through promotional items.

Bigger Imprint Area:
It is another one of the biggest reasons to use coffee mugs for business promotion. Coffee mugs allow marketers and designers to flourish their creativity. They get more space to create a catchy design and put some great content. When it comes to creating custom mugs for branding purposes, many companies choose to put their company logo only. Well, we know that you are giving a free product for business purposes, but if you make an effort to make it more interesting and eye-catchy, people will keep it for a longer period. A plain coffee mug with just a company logo may not look appealing and turn off your customers. They may not use that mug frequently. You can choose to put a nice quote that makes people motivated or confident while having a cup of coffee.

Encourage Customer Loyalty:
Being a marketer or business owner, you must be aware of the fact that acquiring a new customer can cost five times more than holding on to an old one. Promotional products encourage customer loyalty. When a brand extends its care by giving their customers something useful, people feel appreciated. They hold a high regard towards that particular brand. Designing a mug with messages like ‘Thank You for your support’, ‘Thank you for being loyal towards our brand’ will create a feeling of appreciation in your customers and make them give back by buying a new product or service from your company.

Available in Various Styles:
Nowadays, people love to have their hot beverages in their favorite cups. This has raised the demand for creative mugs. Psychology says that beverages taste best when people have it in their favorite mugs. So, if you want people to use your mug more often or every day and keep it for a longer time, make it creative. For instance, if you have a music institute, then you can create your promotional mug somewhat like the below image.

They are Not Just for Coffee:
What if very few of my target audience drink coffee? We heard you cry! Well, don’t worry! There are a lot of travel coffee mugs that can be used for storing hot water or milk. In fact, you can use them for tea and soups as well.

Personalized coffee mugs can be great for business promotion as people can keep them for a longer period, and brands too can get visibility every day. So use them and take your business to the next level. Good Luck! If you have ever used coffee mugs or any other promotional items for business promotion, share your experience with us in the below comment section.

Author's Bio: 

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, creating new online tshirt design. Connect with her on Twitter: @jackson_alice1