Augmented reality development gained popularity due to a sudden triumph of Pokemon GO app. People went crazy when this game showed up on the market.
AR has exploited this opportunity and successfully paved the way to the hearts of mobile app users.

Apart from gaming, new favorable circumstances are emerging in various industries for marketers who desire to promote certain products and services.

Augmented reality app development has started its crusade on many industries while proving it’s worth the spent efforts and costs.

Let us talk about efficient AR implementation in different business branches.

For real estate managers an AR app is a magic wand that comes in handy while showing clients the properties. Even objects that are still under construction make no problem. The AR app turns them into a complete product via 3D visualization in 360o angle and adding interactivity.

Utilizing AR technology encourages real estate companies to convey the building’s visual appearance ideas to the client or what kind of changes can be implemented. For example, simply tapping on the screen clients are able to change walls color or add respective furniture to the scene.

So while inspecting properties customers will definitely get impressed. And, in turn, impression and feelings, as you know, are very good buying motivators.

Learning and educational process is another domain where visualization and proper simulations can lead to a more efficient material perception. Especially, for kids whose imaginative thinking is extremely sharp. 3D views and impressive visualization simplify the understanding and in-depth learning.

Boring textbooks can be put aside, for the appealing AR learning approach has changed the educational process forever.

Retail industry’s benefit from using AR technologies is essential as well. The goal of the app is to raise sales while informing clients about new or interesting products and assist them in making a proper decision on purchasing the goods.

Presenting products or catalogs to the clients can be impressive if performed by a sales manager while utilizing AR.

Manufacturing industry is another branch that gained benefits from augmented reality that AR contributed to facilitating and speeding up the assembling process a lot.

For instance, real-time tracking the progress of the working activities using AR technologies or utilizing digital plans and schemas raises productivity KPI’s accordingly.

Keep in mind that there are 2 main types of AR apps - location-based and marker-based. So you’d better decide in advance which one meets your business requirements more precisely.

Marker-based apps work on the basis of the image recognition feature. For example, a camera recognizes some image, QR code, 3D marker etc and as soon as the goal is identified it gets overlaid by a respective AR object.

Location-based apps do not need any marker, their functionality is triggered based on the location detection. Apart from camera these apps get use of various detectors like GPS, accelerometers, digital compasses etc. for determining the object’s exact location and positioning.

Choose The Right AR SDK

3 most popular AR SDKs so far that help to build amazing apps for different platforms are the following Vuforia, Apple AR Kit, Wikitude.

You should consider several important points to select the right choice.

Type of licence and its pricing. The use can be fully commercial or provide free licence with limited functionality. Open-source AR software is available as well. Supported platforms. For example, whether you need only iOS and Android or want to have Windows Mobile or Hololens supported. 3D tracking support. This feature is essential for identifying 3D objects from real life, e.g. toys, cars, furniture etc.

Considering all the above mentioned criteria and having a reliable development company that can implement your ideas properly you are definitely ready to create an AR app for your business.

Author's Bio: 

Professional Content Writer, SEO Expert and good experience in Digital Marketing.