The majority of internet traffic these days is via a mobile device. It is therefore of the utmost importance to ensure that your presence on the internet is easily accessible for this audience.

A website that does not look good or is even unusable on a mobile does not look professional and can cost your customers. If selling or providing information via the internet is important for your business, then certainly take into account the importance of mobile applications.

But what is the best now? A website that works on mobile, or your own app? As often, it depends on your situation, although a mobile-ready website is really a minimum requirement.

What Is The Difference Between A Mobile Ready Website And An Application (App)?

Mobile Website
We call a mobile ready website "responsive" in web development. This is because the design and content of the website adapt to the dimensions of the user's device.
These days everyone watched our content on a similar monitor are long gone, so our website must also be able to adjust based on how (and where) we view it.

The basis is still a website as we know it from the past, a number of HTML pages with information. We only make sure that these pages adapt on the basis of the device that makes the request. If someone is working at home on a computer with a large screen, we give him the extensive articles with lots of photos. If he does the application from a smartphone, then we leave see the summary of the article and a thumbnail of the photos.

The adjustments to the HTML code standard allow us to anticipate these matters in advance, and most of the Content Management Systems (CMS) also offer this as standard.

With a mobile app development we are talking about a small program that is written specifically for a software environment. So keep in mind that you will have to develop mobile applications for all common systems (iOS, Android...). Apps offer the advantage that they are better integrated with the hardware and software of the device that you use. Although we have to say that websites have made great strides in recent years and can now also use specific functionalities such as the camera, light sensor or notifications.

Mobile Applications
It is often also possible to make an application work together with your existing site. For example, you could create an app that makes it easy for customers to shop on their phones. Through the website, they have already been able to enter their address and other details in advance so that they do not necessarily have to use the small smartphone keyboard.

What suits you best?
As we said earlier, it is not a black and white choice, but rather a supplement. The mobile site is really the minimum and would therefore be your first step.

If you have a specific function there that does not work well via the browser, or a popular function that you want to highlight better, an app development can offer a solution.

The mobile website is also generally less expensive to build and easier to adjust, if you are not sure about your functionality this is really your best starting point.


Availability: Websites are immediately available to everyone. You are not dependent on whether or not users find and install your app. The threshold to attract users is therefore smaller.

Compatible: Websites work through a browser, which you have on all devices. You have to make (and maintain) an app yourself in every operating system.

Upgrades: You just have to adjust your website and that is immediately available to everyone. With an app you have to hope that the user will upgrade to the most recent version of the app in time. You are therefore dependent on the actions of your users for this. (Also pay attention to "mandatory" upgrades if the OS adapts. For a good ease of use, you naturally need to ensure that your app continues to function correctly.)

Author's Bio: 

Misty Jhones