Putting together a great website is just the start of the journey to gaining clients and leads, you can stand out with video marketing Atlanta, GA services. These days integrating video content into your digital marketing strategy has become an essential component. Statistics show that video content increases the personality and memorability of your brand and improves the retention of your messages for your customers and 72% of businesses say video has improved their conversion rate. 

Video continues to march as the bannerman of the content revolution, yet many small businesses and start-ups need to take full advantage of video marketing for their brand to get love from their audience. However, when it comes to company branding services and content marketing, the video comes in at number three on the list of the type of content used. 

A big obstacle to video production is an upfront cost, but an even bigger obstacle is a lack of creativity. Many marketers don’t know how to diversify their video offerings. It is easy to write blog posts and articles on a different topic each week than producing a different video. Here video marketing Atlanta services can help you out.

Here are some of the useful types of video content that your viewers will enjoy and give the love your brand deserves. 

Vlogs

Also known as video blogs are just what you need in this highly competitive business environment. There are many blog posts and vlogs are the cure to that. They are affordable to produce, personality-driven, and probably the best bang on your buck in terms of engagement value. However, with so many benefits to offer, few brands have vlogs. They opt to spend the money on product demos and polished business intros for landing pages. While this is not a wrong way to go about it, it bears repeating that vlogs are cheap to produce. In vlogs, you can document what work you day every day or document your journey to becoming a brand. 

Culture 

The culture of a brand is the secret ingredient that hones employee appetites and perks up the bored consumers. However, even if you don’t have whimsical, fairytale culture like Google or Pixar, you still have a company culture that you can share with your audience. Culture videos can contain employee interviews, how they feel working here, game days, birthday parties, pranks, and everything in between. The goal is to show that your brand is not just all about work and fulfilling client requirements, it has a lot of fun and personality as well. 

Webinar

Webinars are another great video content to connect with your viewers. They are high-value, lost-cost endeavors that require no scripts or actors, just a good webinar hosting service provider and Google Calendar invites. You can host Q&A sessions with clients, product demos with customers, or even interviews with leaders in your industry. Brands should set aside a few hours to host webinars on a weekly or monthly basis and they are also a great piece of content to promote through paid traffic. For instance, you can run a Facebook Ad Campaign that drives people to your webinar and then drive them down the rest of your sales funnel. 

Tutorials

Various beauty and makeup YouTubers have amassed a following of millions with their tutorials and have led them to create their makeup line. One of them is Michelle Phan, she offered free tutorials and eventually build her own business on reputation alone. Most brands can take her example to produce helpful content for the viewers. Tutorials' content has to be more than just promotional tie-ins and soft selling as consumers are smart enough to know when they are being sold, and they do not like it. Tech companies can produce product tutorials while a health and wellness brand can put out training videos that offer workout tips. 

Events

One step above from Webinar and Tutorials is an Event Video. It covers the proceedings of a corporate event in a polished and highly shareable fashion. One of the latest additions to covering the events is through drone video services You can get great aerial shots of your event at a fraction of a price. You get a bird’s eye view of everything going on during the event both pre or post-production. This captures the whole experience in an attention-grabbing way that your audience will adore. A great event video, especially aerial shots increases a brand’s online presence in a way that the live event itself is not able to by reaching the right verticals. 

These are just a few of the different types of video content you can use. However, remember that these won’t do you much good if you aren’t approaching content marketing from the right place. So, it is always good to hire digital media services like the Blue Light Labs to help you out with the marketing strategy. Contact them today to know how they can help.  

 

Author's Bio: 

Kathy Mitchell is a writer and avid researcher on the subject of health, beauty, nutrition, and general wellness. She likes to go out with her friends, travel, swim and practice yoga.