If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What measures can we take to mitigate such deceitful behavior? Read on to find out.

What the big F looks like? With the ever-increasing demand of online sampling, the need to recruit participants has also gone up. While conducting a study online involving participants from various geo locations is easy, it comes with its share of problems. Sometimes survey respondents – whether eligible or ineligible participate multiple times. Since the research is internet–based it provides a distance between researchers and participants, allowing the latter are identity to be anonymous and thus respond to questions more honestly. However, the convenience and anonymity provided by online research allow the respondents to answer more than once, making the results skewed and the study irrelevant. When there is a reward/compensation involved in an online study, participants tend to answer repeatedly to benefit more. Often, when a respondent loses his/her interest halfway through the study, chances of inconsistent responses increase. Encrypted IP location, fake personal information, internet cookies, scripted behavior around automated emails all constitute fraudulent activity.

‘Prevention is better than cure’ and we agree. The traditional tools like captcha, honey pots, and open-ended questions don’t cut the deal. With evolving times, the prevention measures also need to involve and that’s exactly what happens at Solugo. When we say we are Differentiated by Technology, we mean it. Our six-step security protocol prevents any kind of fraud that may occur. To ensure the identity of the respondent, we use interface to print unique data points from the respondent’s system. Using a double opt-in system ensures a credible and fraud-free panel pool. Red herring questions are included in the survey to filter out reward claiming abusers. We use tools device reputation to check whether the respondent’s device in indulged in any fraudulent activity in the past. Our response flagging techniques are used to flag any invalid response. With our sacrosanct security measures, you need not worry about any deceit.

While we ensure quality and credibility to the T, we tighten our belts when it comes to security. We not only ensure the protection of our respondent’s identity but also mitigate any disingenuous behavior making long term associations with both our clients and participants.​ Know more...

Author's Bio: 

I am Shalabh Mathur, currently associated with Solugo. We simply focus on three components - People, Data & Quality, that empowers our clients with the most sought our real insights.