Indispensable to the technology world today, mobile apps have helped people use their smartphones in countless unique ways. Nowadays, an entire enterprise is run via smartphones and changed the way we look at the enterprise world. Conventional business methodologies have taken a backseat, and competition has increased manifold.

As a company delving in mobile apps for their utility service, the operational effectiveness of the app matters along with its efficiency and most importantly, the overall user experience. The experience pulls clients to the business, and that is why the impact of user experience should be high enough for mobile app development businesses to succeed.

The Ideal User Experience Fuelled by Analytics

Most mobile app development companies are clueless about creating the ideal user experience for millions of users who are already scattered across several cultures, countries, and continents. Well, big data can help.

More data has been generated in some years than mankind has generated throughout history. It is estimated that by 2020, 44 trillion gigabytes of data will be accumulated, with data generation exceeding 10 billion megabytes per second. Billions of photos make way through different social networking sites along with fitness videos, factual infographics, travel selfies, and much more.

Clearly, the data being generated is related to the number of smartphones being sold, also facilitating mobile app development for Android and IOS. This data with personal details of registration along with interests and preferences give ample insight into behavioral and buying habits of many people. Supplement information coming in from users from the country and elsewhere for a mobile-based service and you can reap a fortune! But the data needs to be processed into meaningful information to derive insights.

No corporate giant would leave this knowledge just, like that since they are already keen to leverage this data for business intelligence and then deliver personalized user experiences. Many companies have tweaked their promotional offers and social ads based on diverse demographical findings too.

Data Analytics in App Development

According to Gartner's reports, data in virtual world can be divided into three components

  • The pace of data from its origins along with dynamic volume.
  • Total data generated through digital platforms
  • Variety and versatility of data with its form – text, videos, images, etc.

According to a Forbes report, a Fortune 500 company can add more than $65 million in revenue by just increasing its data accessibility by just 10%!

  • Data, for mobile apps, serves as a strategy and also its outcome.
  • The sales of an app can be leveraged to formulate a business strategy
  • Startups can leverage data already in the public domain to boost their user design efficiency.
  • Mobile app developers can be bank on data analytics for their app design, creation of marketing ads, efficiency enhancement of supply-chain management, etc.
  • Using records, analytics, and fact-based future projections, mobile app development companies can enhance their creations and also render a personal and effective user experience.

Big Data-based Mobile Apps in the Age of Data

Forrester revealed the possibilities of using data to forge an ideal mobile development process that delivers on its promise of custom user experience based on diverse factors. A mobile session spans 72 seconds on an average, and hence companies are investing in data intelligence to help their apps grow logically and seamlessly.

It is known that five out of ten mobile users do not use the app again after a decidedly negative experience. Perfect user experience is a must for most companies who are keen to translate user interest to their own objectives of better engagement and ultimately, revenue. Nowadays, UX/UI is no longer used only to help customers with navigation and facilitate ease of use, but now it needs to be simplified and engaging enough to deliver the goods quickly without any hassle.

Unleashing the gigantic power of big data, mobile app development companies can assist users with an experience that they clamor for, and also that can surprise them in a positive sense. Most users are not so sure about what they are looking for. Every mobile app-based initiative is connected to fulfilling the needs of its users, but only data intelligence can facilitate a sound understanding for businesses to take advantage of the gaps. The virtual future will continue to be impacted by data worth trillions of gigabytes and it is upto mobile app development companies to leverage the same with Big data applications.

Author's Bio: 

Juned Ghanchi is head of marketing and proud co-founder of, a Mobile app development company whose experienced and skilled team of app developers helps businesses to build relevant, meaningful, and customizable world-class mobile application.