Today, the web is flooded with content. Recognizing and expanding sustainable competitive advantage could easily be considered one of the most challenging activities for a new business venture.

The process can often be extremely challenging for the regular small business owner, as the journey can often be both time-consuming as well as difficult. Developing competitive advantage can be especially demanding for new emerging businesses operating in industries where several other businesses already compete.

While every industry has its own eccentricity and best practices, it doesn’t take a genius to understand that publishing a handful of blog posts simply isn’t going to be enough for generating genuine growth.

So then, how do businesses really grow through content marketing? It all comes down to linking content with the growth levers in your business and creating a friction-free, intuitive next step for readers to extract something meaningful out of your marketing funnel.

Read the blog "How To Make Sure That The Content You Publish Directly Contributes To Your Business’ Growth" and get some handful ways to leverage content to tap into real growth!

Author's Bio: 

We are the Premier Success System for Women Entrepreneurs. If you are looking to launch, grow and scale your business you have found the ultimate resource. We are a network of over 500,000 women connected through 118 chapters across North America.

We conduct nearly 1,500 events and host the #1 women’s entrepreneur Conference, of its kind, in North America annually. We are dedicated to helping one million fulfilled women achieve one million in annual revenue. CNN recognizes the eWomenNetwork Foundation as an American Hero as a result of our philanthropic outreach to those in need.