Do you spend your evenings and weekends going through the newspaper and looking at magazines, scissors in hand, ready to cut coupons or discount coupons? Well, if you do, you are of a dying race. Today it seems that companies no longer waste time designing a pretty paper coupon for potential customers to cut out, but instead print a barcode that people can scan directly with their smartphone camera. The offeror coupon is on the person's phone. No more pieces of threadbare paper to carry in your wallet. Some people even skip the paper part of the process and scan these barcodes directly from their computer screen.

The most popular form of barcode today is the QR code. QR stands for Quick Response and does exactly that. It enables the smartphone camera to quickly take a two-dimensional barcode image and discover the contents of the barcode. These can contain a variety of information, allowing consumers to easily retrieve any information it contains.

Mobile barcodes have become prevalent in society, and QR codes are the most widely used. It may seem like a phenomenon: using your device to scan the mystery code and see what message, deal or information it contains. It is a great marketing tool, but in the eyes of consumers, they want something to scan the QR code.

As the number of smartphone users increases, many consumers would at least try to scan the QR code once. However, if they don't find the information useful or relevant, the chances of them re-scanning the codes are slim. To have constant consumer interaction with QR codes, consumers want discounts or offers. These incentives will lead users to strive to scan these barcodes.

There is a contrast to the goals of QR code consumers and sellers. Consumers want discounts and promotions, while companies want to market their products or enhance their brand, so QR codes generally contain information about your company. If a person scans the qr code scanner for the first time and finds that the information is not useful to them, it may discourage them from scanning future barcodes.

User experience is the most important thing in this form of mobile marketing. Businesses cannot simply expect users to continually scan these codes without giving them what they want. Therefore, the goal for marketers would be not only to provide content or information about the company but also to meet consumer expectations from time to time. In this case, consumers want discounts or offers. Otherwise, mobile barcode marketing will be essentially useless.

Author's Bio: 

User experience is the most important thing in this form of mobile marketing.