A company’s cash flow is its most critical metric at all times. The ability to manage revenues and expenses counts a lot and has a significant impact on all business activities. This is critical given that an estimated 82% of businesses fail due to poor cash flow management.

I. Invest in Cloud-based Accounting Software
While there are lots of downloadable accounting software, none gives you the kind of features and convenience present in cloud-based accounting software. The best part about cloud-based accounting software is that it provides you with real-time insights into the state of your revenue and expense. It also provides real time storage, access data, updates, tracking from anywhere in the world. The cloud-based solution is hassle-free, error-free and largely dependable.

II. Hire Financial Experts
Not everyone has the skills and training needed to manage revenues, expenses, and develop financial models for firms. Most often the best solution in such instances is to hire an expert who is a master’s of financial economics. You could also get a master’s degree in financial economics to equip you with the skills needed to assess the financial health of your firm. This is particularly critical for periods when you want to make major purchases or you are facing a challenging business period. The accountant will advise you on whether the large purchase is available based on your firm’s financial situation.

III. Combine P&L Tracking and Money Management
By combining the two you are able to monitor the day to day financial flows and the long time impact on the company’s books. You’ll need to figure out if you have the resources to track them simultaneously. You have to comb through your profit and loss statement going through line by line to figure out which sections you can slash the expenses.

IV. Renegotiate All Contracts Annually
One of the ways of minimizing your expense is to always renegotiate all your contracts once they are due. If possible seek new vendors who charge lower than your current service provider. This also means that you have to make sure all your contracts are not too long such that they bind you to one expensive vendor for more than one financial year. Most often a multi-year contract usually works for the vendor but not you. That’s why you need annual bidding or at least renewal discussions with the current vendors.

Ensuring that your financial ratios are proper is part of the everyday process of a running a firm. Never make a large purchase until you’ve verified your financials. Also make sure you always have cash in hand to meet any unanticipated financial expenses.

Author's Bio: 

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.