What is local citations- Local citation includes the name of the company, contact no, company address, postal code and website address of your business mentioned on the website. Citations help the internet user to find the local business easily and come up on the search engine ranking. Citations also maintain the accuracy of data.
Various forms of local citations-
• Company name
• Company name and contact number
• Company name, contact number and company address
• Company name, contact number, company address and website address
• Company name and address and so on
Types of citations- Basically there are two types of citations-
1. Structured citations- When the business information is linked with business listing directory known as structured citations.
2. Unstructured citations- When the business information is linked with any other website but not on business listing directory known as unstructured citations.
Local citation’s importance for SEO- Citation plays a very important role for SEO. Local citations service is helpful in promoting the business all over the world.
1. Builds trust- With the help of citations, company can build the trust factors among the users. The websites existence convert the user into become their customer. Trust is the basic key of any business.
2. Validation- Citation validates the existence of the website. When any one put keyword on search engine and the name of websites comes up, it shows that the website is doing well on internet.
3. Improves consistency- Citations always works on improving the performance and maintain the consistency of the website. Search engines also see the business growth online and citations proves the consistency of the website.
4. Visibility- With the help of Citations, structured citations or unstructured citations attracts the customers to visit on the website with quick search. It is not always required to link with business listing directory.
Summary- It makes the website more visible and increases the numbers of visitors. Also validate the existence of the website which builds the trust among the customers. SEO plays an important role for the growth of business. Same way citations make the visible of your business website, your company name, address and phone numbers on other websites which also helps to the growth of the local business. In this completive world if you want to be successful business owners than you should be aware of all the internet terminologies. They are always useful for the business growth.

Author's Bio: 

When the business information is linked with any other website but not on business listing directory known as unstructured citations