One of the keys to running a great salon is finding and retaining your clientele. After all, you can offer the best amenities in the world. However, if no one knows about you then you are going to struggle to stay in business. Here are four tips you should use to make sure your salon succeeds now and going forward:

Focus on Excellent Service

There is nothing in your salon that can replace excellent service. You need to have the best treatments, design, and other aspects in place of course. However, the real difference maker is going to be the people. So make sure your customer service has proper training and focuses on the customer's happiness.

Use the Power of Texting

Don't underestimate the power of text messaging for small business. It is something you can use to reach people in an instant. It also lets you keep them in the loop of new and upcoming services you might be offering.

This way, you don't have to pay for the advertising either. It is sent directly to your customers without any kind of gatekeeping or censorship. Try getting that same kind of freedom from other sources of advertising. The reality is, nothing works quite the same as sending a text.

Leverage Social Media

The most successful small businesses today understand the power of social media. They are not just posting for their personal lives, but also for their businesses. If you are not on the common social networks that your customers use, you are missing out.

Be sure to keep your personal life and business account separate, however. You do not need your salon customers knowing what you do in the after hours or what kind of politics you support. This will just drive them away instead of bring them in.

Offer Promotions

No matter what kind of business you have, the price that you offer your services for is going to matter eventually. You could offer great value, but nothing works like having a coupon or a promotion. It doesn't have to be a reduction in price, but perhaps more value per visit, such as a free guest pass that week.

Getting the most out of your salon business means having a solid strategy when it comes to your customers. Having ways to get them in the salon and then to keep them coming back is critical. So avoid common mistakes. Use the advice above and ensure that your salon is thriving for years to come.

Author's Bio: 

Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2