SWOT stands for Strength, Weaknesses, Opportunities and Threats - strengths, weaknesses, opportunities and threats in Swedish. It is a planning tool and approach for defining what needs to be done to develop a company. SWOT can also be used by associations and individuals.

What does SWOT analysis mean?


SWOT - a way to reach the goals

One of the main purposes of conducting a SWOT analysis is to identify which factors are in the way of achieving set goals. With a fairly simple handle you create a map of strengths, weaknesses, opportunities and threats. It is often about testing yourself and weighing many different factors.

Once you or your organisation has done a SWOT analysis, it is easier to determine what needs to be done to take the next step and develop.

The trick with a SWOT analysis is that it is relatively easy to do. But paper and pencil and a few minutes of brainstorming you quickly get a pretty clear picture of what the situation looks like. Of course, you can also do a much more profound SWOT analysis.

Interestingly, no one really knows who invented this method of analysis. Management consultant Albert S. Humphrey has been mentioned, but he himself has not claimed to be the author.

Here is an example of what you can look for when doing a SWOT analysis:

S - Strengths:

Things the company does well
Qualities that differentiate the company from its competitors
Knowledgeable staff
Material assets

W - Weaknesses:

Things the company lacks
Things competitors do better
resource Limitations
Unclear sales proposals

O - Opportunities:

Possible market that has not paid attention to the company's products / services yet
Get competitors in your area
Emerging needs of the company's products / services
Press / media pay attention to your business

T - Threats:

Emerging competitors
Amendment of legislation
Negative press / media
Analyze the result
When you have included all the strengths, weaknesses, opportunities and threats in your SWOT template, it is time to analyse the results.

It is not impossible that you already get ideas when you enter all aspects of your SWOT template. The next step is to process the data.

The two lines in the SWOT analysis stand for:

Internal factors: Strengths and weaknesses related to the organisation.
External factors: Opportunities and threats that exist in the environment.
The two columns in the SWOT analysis stand for:

Useful factors: Strengths and opportunities that can help the company reach its goals.
Harmful factors: Weaknesses and threats that can prevent the company from achieving its goals.
You can base your SWOT analysis and use it as a basis for further discussion. Although the SWOT analysis itself provides a good overview, it does not say anything about the priorities that must be made. There is also a risk of misjudging the time aspect of SWOT, as both the organisation and the environment are constantly changing.

If you want to get even more out of your SWOT analysis, you can use a so-called analysis hybrid. This means that you combine SWOT with another method of analysis, for example to determine the priorities.

Who uses SWOT analysis?

SWOT is a planning tool that can be used to make decisions in almost all types of contexts where there is an end goal.

For example, a SWOT model is used in:

Non-governmental organisations (NGOs)
Environmental work
By individuals / for personal purposes
How to do SWOT analysis in SEO
SWOT can be useful in SEO. The work on SEO consists of many parts. With a SWOT analysis for SEO, you can pinpoint the project's various strengths and weaknesses as well as the threats and opportunities that exist.

SEO and digital marketing are about much more than "just" content and links. With the help of a SWOT for SEO you can create a clear picture of how your project relates to competitors and what you need to invest in to improve the ranking.

For example, a SWOT analysis for SEO might look like this:

S - Strengths:

The site has a strong brand (the opposite of a generic name)
Strong and natural link profile
Many followers on social media
Content on the site that already receives some quality traffic

W - Weaknesses:

Many important keywords are missing from existing content on the site
Traffic converts poorly
Followers on social media rarely share what is published
No marketing plan that includes SEO

O - Opportunities:

On page SEO has never been done - relatively simple action
Some pages convert better than others - analyze!
The website touches on an area where it is easy to write readable content
Low competition for some relevant keywords with high search volume
Hold a mini-course where the writers learn the basics of SEO

T - threats:

Many competing websites with a strong link profile
Competitive websites have very exhaustive content
Algorithm updates from Google

Author's Bio: 

SEO Melbourne serving wide range of Digital marketing, SEO services all over Australia. We are located in Melbourne and expanding.